Marketing

Datacast Episode 113: Data Applications, Real-Time Analytics, and Cloud Product Management with Shruti Bhat

Datacast Episode 113: Data Applications, Real-Time Analytics, and Cloud Product Management with Shruti Bhat

Shruti Bhat leads product management and marketing at Rockset. Before Rockset, she led Product Management for Oracle Cloud, focusing on AI, IoT, and Blockchain. Previously, she was the VP of Marketing at Ravello Systems, where she drove the start-up's rapid growth from pre-launch to hundreds of customers and a successful acquisition. Before that, she was responsible for launching VMware's vSAN and led engineering teams at HP and IBM. Shruti has a bachelor's in computer science engineering and an MBA from UCLA Anderson.

Datacast Episode 92: Analytics Engineering, Locally Optimistic, and Marketing-Mix Modeling with Michael Kaminsky

Datacast Episode 92: Analytics Engineering, Locally Optimistic, and Marketing-Mix Modeling with Michael Kaminsky

Michael Kaminsky is the co-founder of Recast, a marketing optimization platform, and the co-founder of Analytics Engineers Club, a training course for data analysts looking to improve their engineering skills. He is passionate about helping organizations “make better decisions faster.” He has experience applying econometric research methods to environmental economics, child welfare policy, and medical treatment efficacy. He studies Spanish, reads, and pets dogs around Mexico City in his spare time.

What I Learned From Attending REWORK AI Applications Summit 2021

What I Learned From Attending REWORK AI Applications Summit 2021

Last month, I attended REWORK’s AI Applications Virtual Summit, which discovers machine learning tools and techniques to improve the financial, retail, and insurance experience. As a previous attendee of REWORK’s in-person summit, I have always enjoyed the unique mix of academia and industry, enabling attendees to meet with AI pioneers at the forefront of research and explore real-world case studies to discover the business value of AI.

In this long-form blog recap, I will dissect content from the talks that I found most useful from attending the summit. The post consists of 13 talks that are divided into 3 sections: (1) AI in Finance and RegTech, (2) AI in Retail and Marketing, and (3) AI in Insurance.

A Friendly Introduction to Data-Driven Marketing for Business Leaders

A Friendly Introduction to Data-Driven Marketing for Business Leaders

Taking an algorithmic approach to attribution is just the beginning of driving change by moving toward a more detailed, data-driven approach in marketing.

Technological Trends in 2019 That I Learned from Ascent Conference

Technological Trends in 2019 That I Learned from Ascent Conference

Last week, I attended the Ascent Conference in the Sheraton Hotel New York at Times Square, which is a 2-day conference focused on bringing together senior leaders in the East Coast tech community to learn, collaborate, and build the relationships needed to spearhead meaningful change. I took some detailed notes of the talks/panels that I attended and decided to use this post to share my major takeaways.

Datacast Episode 6: Data Science in the Travel Industry with Ewan Nicolson

Datacast Episode 6: Data Science in the Travel Industry with Ewan Nicolson

Ewan Nicolson has been working professionally with numbers and computers for the past 13 years. During the past 6 years at Skyscanner, he has seen the data team grow from 2 analysts based in Edinburgh to a global team of 25+ data scientists making a global impact.